The visuals were a killer (pun intended) and showed a huge bag of kibble with an emormous picture of Shep the Huskie, and the words "PetChow" written in large letters underneath.
In very small letters, underneath that it said "Rat Poison."
I cannot find the video anywhere on the internet, but here's the script of the spot:
[Open on Hank Petchow running through the snow with his dog Shep ]
Hank Petchow: Come on, Shep! Here we go!
Voiceover: Like most dog owners, I really enjoy playing with my dog.
[ cut to interior, Petchow household ]
Hank Petchow: Hi! I'm Hank Petchow. I love my dog, and I love taking care of him. But as much as I like feeding ol' Shep here every morning, there's some animals I'd rather not feed - rodents, mice, rats. I hate them. That's why I developed this. Petchow Brand Rat Poison. Petchow's the only rat poison deadly enough to carry my name - Petchow. And Petchow's the most powerful rat poison on the market. In fact, it's so strong, it could easily kill an animal much larger than any rat you'll ever see - instant. And rats love Petchow's big meaty pieces. [ Shep jumps up to the bowl of rat poison ] Whoa, no, Shep! That's rat poison! [ moves Shep ] Just add water for a hearty poison gravy that no rat can resist. He'll be dead on the spot. Right, Shep? [ Shep barks and moves closer to the rat poison gravy ] Whoa, Shep! Down, boy, that's not for you! [ laughs ] So, if rats are your problem, choose a name you can trust. Petchow. Just look for the rat poison with a picture of ol' Shep on it.
[ show two dogs sitting on each side of the Petchow package ]
Jingle: "Petchow. Arf arf. Petchow. Arf arf. Petchow. Arf arf. Rat poison."
Announcer: Petchow. The one they can't resist.
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