A character should be designed with this issue in mind. Overall shape and silhouette are important for the characters body, but it's doubly important for their head. This is because when the camera pulls in closely to the character (like when they are talking or expressing) they still remain instantly recognizable on some level--at the very least, distinguishable from the other characters. Thus, hairstyles and head gear become great assets to an artist.
But if the characters aren't going to be completely shadowed 100% of the time, why is this important? Excellent question, I'm glad you asked. Like I said earlier in this blog, the mind recognizes people by abstraction and generalization. What if the entire Looney Tunes cast was all rabbits? Do you think Bugs would stand out as much as he does from the rest of the cast? (remember, there are always exceptions to 'rules' in art: in the cartoon show "Tiny Toon Adventures" there were the two lead characters Buster Bunny and Babs Bunny. Two lead characters with nearly identical silhouettes. The writers knew that Buster needed a female counterpart/love interest, and that could only be accomplished with another rabbit, and Bugs Bunny--from the show's parent program--already established what rabbits looked like in this show. Thus, some tweaks were made to make Babs visually different on some level, but their contrast is largely in their personalities)
Characters with silhouettes instantly recognizable on a national or global scale are few and far between. And not every popular character has a perfect silhouette. What's most important is that the character is unique in their own cast.
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