Saturday, October 8, 2005
Tits in the Trees
What do tits in the mail have to do with tits in the tree? Sadly, more than you would imagine.
The tits in the mail are all those Victoria's Secret catalogues that seem to arrive with every post. Believe it or not, the Victoria's Secret company print and mails, on average, over one million catalogues A DAY promoting push-up bras, thong underwear, and tiny nighties. Nothing wrong with the product (in the right hands, of course), but where is all that catalogue paper coming from?
It turns out that about 25 per cent of the paper in a Victoria's Secret catalogue comes from ancient trees felled in Canada's virgin boreal forest, which are the primary nesting habitat for a wide variety of songbirds, including the Azure Tit, show in the picture above.
As the forests are destroyed, the bird populations that nest in these forests are falling fast. See >> http://www.borealbirds.org for more information.
To send a paper free e-mail to Victoria's Secret urging them to switch to recycled paper (and how about de-duping their mailing lists while they are at it??) >> click here
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